by Marc Mawhinney | Mar 3, 2019 | Blog
Successful coaches aren’t afraid to grow and evolve. Jessica Riverson is a good example. I’ve gotten to know her over the last five years, from interviewing her on my podcast and for summits and programs that I’ve done. I’ve seen her do a lot...
by Marc Mawhinney | Mar 2, 2019 | Blog
I’m a fan of super hero movies, and “Iron Man” is one of my favourites. That was the film that kicked off the whole Marvel movie universe back in 2008, and it’s done ok for itself since then (20 movies grossing over $17 billion). In “Iron...
by Marc Mawhinney | Mar 1, 2019 | Blog
An article was shared on social media last week about entrepreneurs and risk. The author argued that entrepreneurs don’t have any special genes for risk, and the only ones who make it are those who come from money and have a safety net to fall back on. So...
by Marc Mawhinney | Feb 28, 2019 | Blog
Imagine that you own a store on Main Street that sells widgets. Your widget store has a lot going for it, like: a snazzy website a great location a cool logo and signagean inviting vibe with sparking windows and floors … But once customers pop into your store, they...
by Marc Mawhinney | Feb 27, 2019 | Blog
When you don’t know what to offer, you won’t be eager to get out there and talk about your business. I’ve used this example before: It’s like waking up to find a huge pimple on your face. The thing is so big that it should have its own zip code, and...
by Marc Mawhinney | Feb 26, 2019 | Blog
Overall, I’m a fan of coaches researching their markets when crafting their offers. But I’m going to throw a big asterisk onto that … While research is essential to finding out what your people want (so you can serve it up to them on a silver platter),...
