Coaches face some hurdles when it comes to getting clients:
1) People don’t know what coaches do (they often think it’s something to do with sports).
2) People don’t see the value of investing in a coach (a trip to someplace warm, a shiny new smartphone, or upgrades to the kitchen seem more enticing)
3) People have been burned by hiring a coach in the past (a guru who promised a magic system that would help them make a million bucks this year, or lose 50 pounds in a month while eating all the fast food they want).
Whatever the reason, it can be an uphill climb to get prospects to hire you.
I was recently chatting with Nathan Fraser (Copy & Funnels) about this subject, and he gave some excellent advice for overcoming the above objections. Nathan is a smart guy and has seen a lot in this world, and this is stuff that he normally only shares with clients.
Since his advice was so good, I’m including it in the April issue of the Secret Coach Club newsletter.
In addition to his suggestions, I’m adding some of my own to overcome buyer resistance and get more clients enrolled.
The deadline to grab the issue is tomorrow night at midnight (EST), and after that the annual subscription rate also doubles.
Grab it while it’s hot:
