Solving a “hair on fire” problem
Years ago, Dennis Demori said this to me during an interview that we did: ===== "I'll tell you what one of my mentors told me, which is that you need to solve a 'hair on fire' problem … What happens with a lot of offers you see online is they're just solving, little...
A lesson from the turquoise jewelry sale
Whenever I’m working with a coach who’s hesitating on raising their fees, the big sticking point is usually their belief that it’ll hurt sales. It sounds like common sense – you’d assume that something would sell better because it has a lower price, but it’s not...
How I handle my joint ventures
When choosing who I joint venture with, I have a few main criteria: They must have something that helps coaches … It has to be something good, since my name is attached to it … And it can't be similar to a recent JV that I've done (for example, I recently did a...
Allergic to swipe copy
There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it – just “plug and play” – but in my experience it doesn’t work. You lose your originality, and come across sounding like everyone else. I see...
A baseball record and a joint venture with you
A very cool record was made in Major League Baseball a few years ago. St.Louis Cardinals pitcher Adam Wainwright and catcher Yadier Molina hit the all-time “battery” record (a battery in baseball is the combination of the pitcher and catcher) Molina caught Wainwright...
Do you have something that helps coaches?
Do you have something (a product, service, offer) that helps coaches? If so, I have a few partnership options to get it in front of a ton of them! Book a chat with me to share what you have, and we'll see if there's a fit to partner up to promote your offer in front...
(New Podcast) How To Reduce Your Screen Time!
I had Hailey Rowe on the Natural Born Coaches podcast today, and in this episode you'll hear: -Hailey’s journey into entrepreneurship, starting with selling fitness DVDs and later working in business development and marketing for wellness startups. -The importance of...
A book to help with your storytelling
If you'd like to improve your writing and connect with your audience, I was recently told about a great book that I'd never heard of before. It's called "The Golden Theme" (by Brian McDonald … thanks to Matthew Emmorey for the suggestion!) While at first glance it...
How to stretch your mind
One of my favourite quotes is from Oliver Wendell Holmes Jr: “Man’s mind stretched to a new idea never goes back to its original dimensions”. If you’re always hanging around the same people, or watching and reading the same stuff, you aren’t being exposed to new ideas...
The perfect time to launch something?
When's the right time to launch an offer? There's never a "perfect time"! You could find arguments for or against any date that you choose. For example: Want to launch something on Christmas Day? "What a horrible idea! People are distracted opening gifts and enjoying...
