How to get more clients with coaching hot seats
If you want to get someone to buy something, offering a sample is a good way to do it. Costco offers samples to entice you to buy cheese or other snacks. Cable companies offer previews of channels to convince you to subscribe. Car companies offer test drives to make...
read moreMaking revenue while playing games?
There's scientific evidence that playing games benefits adults as well as kids. Games spark creativity and innovative thinking. They cause people to bond. And most important for coaches – they open up people’s sense of possibility. Sadly, most people are too busy...
read moreThe most interesting coach in the world?
Remember those "The Most Interesting Man In The World" commercials? The ads put Dos Equis beer on the map, and skyrocketed their sales. They also made the actor, Jonathan Goldsmith, world famous (and one of the most-memed people alive). In each of the commercials, we...
read moreAn underrated superpower for coaches is …
If I had to pick an underrated superpower for coaches, I'd go with: Speed. As the saying goes, "The universe loves speed". I'm not one to talk much about the universe, manifesting, and all that jazz - but in this case I agree. Unfortunately a lot of coaches are...
read moreThe Coach’s Journey
Let's talk about "The Hero's Journey". The phrase was coined by Joseph Campbell, and some of the biggest blockbuster films in history (Star Wars, The Matrix, The Lord of the Rings) follow the concept. In these stories, the hero embarks on a journey consisting of...
read moreWhen your dog is “employee of the month”
Working from home can be a tad lonely at times. And it can make some people go a little crazy. While I haven't heard about any home-based entrepreneurs going full "Castaway" and keeping a volleyball named Wilson close by, I did see a story earlier this week where a...
read moreHow to stay out of late night cocktail lounge cover band limbo
Copycats aren't uncommon in the online space. A copycat sees someone doing well, and copies their posts as if that's the magic solution they've been looking for. The other day, a past client was telling me about a fellow coach who copied an older post of hers. While...
read moreWhy The Baby Cakes are so keen on selling
Lately I've been reading up on minor league baseball teams, and why some succeed and so many don't in a competitive, challenging field (no pun intended). What's not to love about the minors? They have off-the-wall names like The Savannah Bananas, The Pensacola Blue...
read moreA real, live coach?!?
One of my first jobs, after having a paper route, was pumping gas at the local store. Nowadays, you're hard-pressed to find a gas station attendant, since most pumps (at least where I'm at) are self-serve. Come to think of it, I can't remember seeing any full-serve...
read moreAn untapped market for business coaches
There are a lot of potential clients out there for business coaches. They're the "bricks and mortar", traditional business owners who would benefit from working with a good coach, but never get connected with one. A few days back, I was talking with another coach...
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