It's not uncommon for coaches to get burned out from doing 1:1 sessions. I've seen it happen often, and a lot of the guests that I've interviewed on my podcast have experienced it before. Rob Goyette was telling me about a client of his, Mary Schiller, who was one of...

According to Rob Goyette, there are two essential ingredients to a successful promotion of a laser coaching program: 1) An irresistible offer 2) A warm audience that knows, likes and trusts you The first part goes without saying … If you're a business coach who...

Of all the offers that coaches can make, laser coaching is one of the most attractive. Because of how it's run (with short, 15-minute sessions instead of 1 or 2 hour long ones), you can offer it at a rate that will fit the budget of most of your marketplace … Despite...

Discovery calls can eat up a lot of time for coaches. It's not uncommon to spend hundreds of hours per year on the calls. And that's not including the time lost when people are no-shows or have to reschedule at the last minute. I've heard of coaches getting burned out...

Last year, I decided to make the jump and start offering a laser coaching package. Since then I've had the opportunity to work with a lot of clients this way, and am having fun with it. For a guy who's used to doing one hour coaching sessions, I was worried that 15...

I'm a fan of coaches keeping their offers simple. If you have 178 different ways to work with people, you'll confuse the market. Overload your prospects with choices and they'll get that "deer caught in headlights" look and move on. You shouldn't need a big...

One of the most popular episodes of my podcast was last year's one with Rob Goyette. In it, we talked about laser coaching … and I didn't expect the kind of buzz that we got from it! So I had Rob back on the show today, to talk more about laser coaching and update us...

One of my favourite quotes is from Oliver Wendell Holmes Jr: "Man's mind stretched to a new idea never goes back to its original dimensions". If you're always hanging around the same people, or watching and reading the same stuff, you aren't being exposed to new ideas...

While on a coaching call earlier this week, I told a client of mine that he was being a "Harlem Globetrotter". My client is great at what he does. He's been at it a long time and he knows what he's talking about … but he's overcomplicating things. Like the...

Larry Winget, "The Pitbull of Personal Development", told me a story years ago that has always stuck with me: In 2013, Larry wrote a book called "Grow a Pair", which had a cover of him holding two big watermelons. As the book was nearing completion, the publisher got...