(Podcast) The Conversion Equation, with Terri Levine!

had Terri Levine back on the podcast today, and she talked about something she calls “The Conversion Equation”. In this episode you’ll learn: What is a “core unique positioning statement” and how it helps you position yourself in the market differently...

When you’re stuck working in your business

Many years ago, I knew a girl who often borrowed her parents’ truck. But she was small in stature, and she had some trouble driving that truck … You could say that the truck drove her! She couldn’t control it well, and it went all over the road. That...

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