About lukewarm joint ventures

I don’t do lukewarm joint ventures. A “lukewarm joint venture” is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe in the water. They also have you using swipe copy that your...

This could have been its own program

Yesterday I was talking about getting booked on more podcasts. I feel so strongly about the need for coaches to be interviewed often that I’ve dedicated a whole module inside my “10 Clients In 90 Days” program to it. In this module, I’ve...

A simple way to get booked on more podcasts

I’m a big fan of getting out to be interviewed on podcasts. In terms of ROI, few things match it. It costs you nothing (other than 30 minutes or so of your time) and it’s an opportunity to reach a bunch of people who didn’t know you before. At the...

An easier way of doing things

Imagine this: What if every time a new subscriber joined your email list, you had to open up your email and compose a message to deliver them the opt-in gift they receive for subscribing. “Hey Mike, here’s that ABC report that you requested”, or...

Choose your own adventure

When I was a kid, I used to love “Choose Your Own Adventure” books. They were the ones where you made decisions that led to different endings in the stories. For example, your character could be hiking up a mountain to reach a castle at the top when you...

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