by Marc Mawhinney | Jan 10, 2023 | Blog
Back in my school days, the poem “The Road Not Taken” by Robert Frost was drilled into our heads. “Two roads diverged in a yellow wood …” In the online coaching space, the two roads to getting more leads are usually: 1) Spending piles of money...
by Marc Mawhinney | Jan 9, 2023 | Blog
Next week I’m releasing episode #800 of my podcast. Although it’s been almost a decade since I launched my show, and memories from then can be a little hazy, I clearly remember the first topic that was covered way back in episode #1: Selling!...
by Marc Mawhinney | Jan 9, 2023 | Blog
Larry Yu from Pinnacle Brands stopped by the podcast today, and in this episode you’ll hear: -Tips for identifying the problems that are really holding your potential clients back and where your avatar is congregating -How to start defining your messaging,...
by Marc Mawhinney | Jan 8, 2023 | Blog
It pays to be different in business. Take Burger King, for example. The company is no stranger to thinking outside the box. That includes trolling its biggest competitor. One of my favourite stories is when it asked McDonald’s for a “burger wars...
by Marc Mawhinney | Jan 7, 2023 | Blog
There was a great scene in the show “Billions”, where billionaire Bobby “Axe” Axelrod was put in a position where had to go out and beg for money. He hit a rough patch in his business, and he had no other option but to visit the Wall Street...
by Marc Mawhinney | Jan 6, 2023 | Blog
Here’s something I’ve shared about simplicity: “I once met a new coach who had 28 different programs and packages … he needed a spreadsheet to keep track of all of them! This wasn’t just confusing to him, but confusing to his potential clients and it made...
