I recently read “Never Finished” by David Goggins, the sequel to his book “Can’t Hurt Me”…
Time and time again Gogglns was hit with a crazy obstacles that would have caused 99.9% of people in the world to quit (and be excused for it), yet he continued on.
Some of his crazy feats include completing his Navy SEAL training with broken shins and finishing marathons after crapping his pants, peeing blood, and having kidney issues.
While entrepreneurs can glean lots of lessons from Goggins book(s), the big one for me is the importance of mindset.
The fanciest funnels in the world, ninja marketing tricks and wizardry won’t work if you have the wrong mindset.
Sure, they can paper over a bad mindset for awhile, but even if you have some success it’ll eventually scurry away.
You can’t avoid the scary inner-work … but it’s worth it.
If you feel like your money mindset could use a tune-up, Nina Cooke is currently offering her free “Maximize Your Profit” scorecard and it takes just 5 minutes to complete.
Get yours here: