Whose line is it anyways?

There’s an important line for coaches to draw: It’s the “Free/Paid Line”. The FPL separates what you give away for free, and what you charge for. Unfortunately, most coaches set the line far too close to the “free” side. They feel...

How long will it take?

A question from someone who’s coming to the live training about my daily email system this Thursday: “How long until I see results from it?” My thoughts: You can’t expect to send two or three days of emails to your list and see people beating...

Three daily email objections

Whenever I talk with entrepreneurs about emailing their lists daily, I’m met with one of three objections: – “Email is dead!” (no, it’s not) – “I’ll run out of things to write about!” (not at all, once you know...

Muhammad Ali’s stolen bike

There are a lot of ups and downs when running any business. I warn new coaches not to expect every day to be sunshine, lollipops and rainbows. Hopefully they get more good days than bad ones, but it’s not uncommon to experience soaring highs and crushing lows in...

The power of perception

A few weeks back I listened to an interview that Joe Rogan did on his podcast with Elon Musk. Immediately after it finished, I thought: “Great interview. Lots of thought-provoking stuff” and went along with my daily activities, thinking that nothing too...

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