Simple sells

I just released a new podcast episode to help you avoid the temptation of overcomplicating things with your business. If you’d like to see how to simplify what you do, have a listen here:...

Website woes?

I’ll start by saying that in the big picture, I think coaches should have websites (even if only to build their email lists, which is very important). But … I see a lot of them getting too worked up about their sites, and getting bogged down by launching...

Why I said ‘yes’ to Dallas

Lately I’m getting asked to be a guest on so many online summits that I’m starting to turn most down. But there’s one that I agreed to be a part of, since I like what the summit host is doing with it and I know it’ll help a lot of coaches....

How *not* to structure your coaching offerings

A lot of coaches are getting too complicated with their offerings. I wish I was exaggerating, but this isn’t far off the mark for some: ===== “Well, I have a single session option for 30 minutes, and another one that’s an hour for the one call (they can book a...

How to stick out like a sore (and profitable) thumb

It’s not a bad business strategy to publicly disagree with the top dogs in your industry. In today’s social media landscape, a lot of the people sound the same. Or they at least sound similar, perhaps with their own slight spin, but with the same general...

An offer you can’t refuse

One of the most famous lines in movie history comes from Don Corleone (played by Marlon Brando) in The Godfather: “I’m gonna make him an offer he can’t refuse” I read somewhere that’s the second-most famous movie line of all-time …...

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