by Marc Mawhinney | Jan 20, 2019 | Blog
We’re supposed to be hit with a big snow storm in my part of the world this weekend. It’s calling for up to 40 cms of the white stuff (that’s almost 1.5 feet) People have been flooding the grocery stores and stocking up, as if a zombie apocalypse is...
by Marc Mawhinney | Jan 19, 2019 | Blog
If you want to get someone to buy something, offering a sample is a good way to do it. Costco offers samples to entice you to buy cheese or other snacks. Cable companies offer previews of channels to convince you to subscribe. Car companies offer test drives to make...
by Marc Mawhinney | Jan 18, 2019 | Blog
There’s scientific evidence that playing games benefits adults as well as kids. Games spark creativity and innovative thinking. They cause people to bond. And most important for coaches – they open up people’s sense of possibility. Sadly, most people are too...
by Marc Mawhinney | Jan 17, 2019 | Blog
Remember those “The Most Interesting Man In The World” commercials? The ads put Dos Equis beer on the map, and skyrocketed their sales. They also made the actor, Jonathan Goldsmith, world famous (and one of the most-memed people alive). In each of the...