by Marc Mawhinney | Jul 30, 2019 | Blog
Email subject lines are underrated, but important. Yet most email marketers spend a big chunk of their time on the body of the email, and very little on the subject line. I’m not saying that you should take hours to come up with one, but some thought should be...
by Marc Mawhinney | Jul 29, 2019 | Blog
I had Sean Kemp on the podcast today to share how to stand out in a busy coaching marketplace. In this episode you’ll hear: Why it’s vital for you to have a specific nicheHow to use your existing audience to niche down to itThe real reasons that coaches are struggling...
by Marc Mawhinney | Jul 28, 2019 | Blog
People try to put you in a box every day. This is especially true in the coaching world, where if you step outside that box you’ll hear: “You shouldn’t do that …” “You can’t say that … you’ll lose business!” “You...
by Marc Mawhinney | Jul 27, 2019 | Blog
The cool thing about growing a coaching business is there’s not just one way to do it – you can be successful with different offers and structures. So while you hear the term “high ticket” a lot (and I agree that it beats trying to cobble...
by Marc Mawhinney | Jul 26, 2019 | Blog
Last year, I asked my Facebook group for their definition of the word “coaching”. Here are some of the answers that I got back: “Working with a person to optimize their outcome from a specific experience” “Coaching moves a person from a victim/follower...
by Marc Mawhinney | Jul 25, 2019 | Blog
A lot of people have mixed up beliefs about money. On one hand, you hear those who have had negative talk drilled into them since childhood: “Money is the root of all evil” “Money can’t buy happiness” “I’d rather be happy than...
