by Marc Mawhinney | Nov 27, 2020 | Blog
I’m not doing a Black Friday sale this year. Come to think of it, I can’t recall ever having done one. I guess that makes me the black sheep online, since it seems like every Tom, Dick or Harry does them. Why am I cold on the practice? I don’t like...
by Marc Mawhinney | Nov 26, 2020 | Blog
I have an addiction: Books. I can’t go to the bookstore without buying an armful of them. I can’t visit Amazon without filling my shopping cart. I can’t go a day without reading them. If Marie Kondo, who recommends having no more than 30 books, saw...
by Marc Mawhinney | Nov 25, 2020 | Blog
I have a tradition where I release a special “Year-End Review” issue of my Secret Coach Club hard copy newsletter every December. It’s an opportunity for me to throw open the curtains and show what worked for me over the last year (and perhaps more...
by Marc Mawhinney | Nov 24, 2020 | Blog
Later today I’ll be with Tom Matzen as he and his partners, Steve Sipress and Timon Vinke, present their Master Class to show coaches how to get 10 new clients in the next 90 days. These Master Classes are deep-dive, 3 hour ones and not your typical...
by Marc Mawhinney | Nov 23, 2020 | Blog
While there’s been a lot of talk lately whether dead voters did or didn’t vote in the US Presidential election, this is about another kind of “dead” people: Dead leads. Every entrepreneur has a pile of them in their wastebasket. I do too....
by Marc Mawhinney | Nov 22, 2020 | Blog
A story that I recently heard from a coach: He thought he was doing his clients a favour by charging low enough fees that they could afford him. But all he attracted was the wrong type of client. They didn’t appreciate him. They frequently argued with him. They...