by Marc Mawhinney | Jun 24, 2022 | Blog
I once sent an email to my list that received a shocked response from one subscriber … The subject line that offended her: “There’s more than one way to skin a cat” My email wasn’t literally about taking the skin off a cute little feline (I...
by Marc Mawhinney | Jun 23, 2022 | Blog
There’s a story I’ll never forget about Bruce Lee raising his fees for martial arts lessons: His hairstylist, Jay Sebring, gave him a list of Hollywood stars to approach about working with him. Shortly after, he asked Lee how he made out with the list … He told him...
by Marc Mawhinney | Jun 22, 2022 | Blog
Yesterday was the official start of summer here in North America, and it got me thinking about something: Summer likes to play head games with coaches, and all entrepreneurs … A lot of potential clients seem to go MIA, posting pics of their trips to the cottage and...
by Marc Mawhinney | Jun 21, 2022 | Blog
I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950’s, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the...
by Marc Mawhinney | Jun 20, 2022 | Blog
I had Libby Rothschild on the podcast today, and she talked about growing a successful 7-figure coaching business in a very unique niche (dietitians!). Here’s what we covered in this episode: The struggles that Libby encountered when she first entered her...
by Marc Mawhinney | Jun 19, 2022 | Blog
Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...
