The 2020 “Year-End Review” issue of Secret Coach Club
I have a tradition where I release a special "Year-End Review" issue of my Secret Coach Club hard copy newsletter every December. It's an opportunity for me to throw open the curtains and show what worked for me over the last year (and perhaps more important, what...
Not your typical “webinar”
Later today I'll be with Tom Matzen as he and his partners, Steve Sipress and Timon Vinke, present their Master Class to show coaches how to get 10 new clients in the next 90 days. These Master Classes are deep-dive, 3 hour ones and not your typical "webinar". Here's...
I see dead … leads
While there's been a lot of talk lately whether dead voters did or didn't vote in the US Presidential election, this is about another kind of "dead" people: Dead leads. Every entrepreneur has a pile of them in their wastebasket. I do too. I've fallen into the trap of...
An all-too-common coach story
A story that I recently heard from a coach: He thought he was doing his clients a favour by charging low enough fees that they could afford him. But all he attracted was the wrong type of client. They didn't appreciate him. They frequently argued with him. They didn't...
Oxygen, bathing, and prospects
When it comes to motivational quotes, Zig Ziglar was one of the best. A few of my favourite Zig quotes: “Money isn't the most important thing in life, but it's reasonably close to oxygen on the 'gotta have it' scale.”"People often say that motivation doesn't last....
Contrarian thinking about the Ascension Model
The "Ascension Model" is considered gospel in the online world. You're supposed to start with a cheap offer (just a few bucks), and then introduce other offers that increase in price until you reach the Holy Grail … $10,000? $20,000? $100,000??? Tom Matzen takes a...
Screen and qualify vs pursue and pitch
One of the big ideas that Tom Matzen and his partners teach is for coaches to screen their prospects instead of chasing them. Things go a lot smoother when you have a process in place to attract the right people and repel the wrong ones. This doesn't mean you have to...
At first I thought Tom was crazy
Tom Matzen told me something a few years back that made me think he might be crazy … Instead of doing traditional webinars, he and his team were hosting live, 3-hour "Master Classes". I thought "Who has 3 hours to sit on a computer and watch something from a...
(Master Class) How To Get Ten Quality Clients In 90 Days (Even If You Can’t Market Your Way Out Of A Wet Paper Bag!)
A lot of coaches struggle with generating leads and enrolling good clients. There's no shortage of webinars promising to give a solution to this … But the problem I'm hearing is those webinars are usually filled with fluff and filler, and people are getting tired of...
(Podcast) Webinars suck
A new episode of Natural Born Coaches just popped out of the oven, and it's going to be a controversial one. (With a title like "Webinars Suck", how could it not be???) My guest is Tom Matzen, someone who helps entrepreneurs build 7-figure authority businesses . Tom...