The lost art of long-term thinking
Humans are, for the most part, short-sighted creatures. They want everything now, and aren't willing to wait for it. I see it all the time in the coaching world. Sure, plenty of coaches will wait a few weeks or a few months for things to click, but they aren't usually...
Bah humbug to Black Friday sales
I'm not doing a Black Friday sale this year. Come to think of it, I can't recall ever having done one. I guess that makes me the black sheep online, since it seems like every Tom, Dick or Harry does them. Why am I cold on the practice? I don't like playing the game...
My favourite books of 2020
I have an addiction: Books. I can't go to the bookstore without buying an armful of them. I can't visit Amazon without filling my shopping cart. I can't go a day without reading them. If Marie Kondo, who recommends having no more than 30 books, saw my bookcase she'd...
The 2020 “Year-End Review” issue of Secret Coach Club
I have a tradition where I release a special "Year-End Review" issue of my Secret Coach Club hard copy newsletter every December. It's an opportunity for me to throw open the curtains and show what worked for me over the last year (and perhaps more important, what...
Not your typical “webinar”
Later today I'll be with Tom Matzen as he and his partners, Steve Sipress and Timon Vinke, present their Master Class to show coaches how to get 10 new clients in the next 90 days. These Master Classes are deep-dive, 3 hour ones and not your typical "webinar". Here's...
I see dead … leads
While there's been a lot of talk lately whether dead voters did or didn't vote in the US Presidential election, this is about another kind of "dead" people: Dead leads. Every entrepreneur has a pile of them in their wastebasket. I do too. I've fallen into the trap of...
An all-too-common coach story
A story that I recently heard from a coach: He thought he was doing his clients a favour by charging low enough fees that they could afford him. But all he attracted was the wrong type of client. They didn't appreciate him. They frequently argued with him. They didn't...
Oxygen, bathing, and prospects
When it comes to motivational quotes, Zig Ziglar was one of the best. A few of my favourite Zig quotes: “Money isn't the most important thing in life, but it's reasonably close to oxygen on the 'gotta have it' scale.”"People often say that motivation doesn't last....
Contrarian thinking about the Ascension Model
The "Ascension Model" is considered gospel in the online world. You're supposed to start with a cheap offer (just a few bucks), and then introduce other offers that increase in price until you reach the Holy Grail … $10,000? $20,000? $100,000??? Tom Matzen takes a...
Screen and qualify vs pursue and pitch
One of the big ideas that Tom Matzen and his partners teach is for coaches to screen their prospects instead of chasing them. Things go a lot smoother when you have a process in place to attract the right people and repel the wrong ones. This doesn't mean you have to...
