by Marc Mawhinney | Feb 11, 2019 | Blog
Since copywriting is a great skill for coaches to have, I’ve spent a lot of time studying it over the years. My favourite copywriter is the late, great “Prince of Print”, Gary Halbert. I enjoy his stuff so much that I killed a small forest printing...
by Marc Mawhinney | Feb 10, 2019 | Blog
One of my favourite stories in “Think and Grow Rich” is about an “enchanted kettle”. Napoleon Hill wrote about a young drug clerk named Asa Candler who spent his life savings ($500) buying an old-fashioned kettle, a wooden paddle, and a secret formula...
by Marc Mawhinney | Feb 9, 2019 | Blog
Let’s talk about walls. I don’t mean the one that Donald Trump wants to build, but instead your social media wall. To cut through all the noise in the online space, you need to consistently put your message out there. When I say “message”, I...
by Marc Mawhinney | Feb 8, 2019 | Blog
I often think of coaching success in sports terms. Successful coaches play offense (they take productive action) more than they play defense (being reactionary and easily distracted). They’re a lot like quarterbacks in football – moving the ball down the...