Episode #631: Jennifer McLean: Identifying Your Ideal Client
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Screw vanity metrics … purge!
A month or two ago I did a big purge to clear up spots on my Facebook friends list. I took the knife out and removed about 1000 friends that I wasn’t engaging with, or who in some cases hadn’t posted anything on FB in months, or even years. That’s...A peek inside November’s Secret Coach Club
The November issue of Secret Coach Club is going to be an extra-sized issue covering some important topics for coaches, including: “How To Do A Real-Life ‘Purge’ To Remove Dead Weight And Add To Your Bank Account!”I I recently did a purge of my...How to get an interview spot on my podcast
Every day I get a lot of pitches from entrepreneurs asking to be on my podcast. When Natural Born Coaches was a daily show, I had 365 slots/year and flexibility with accepting guests. When it went to a 3x/week frequency it got tighter, but I still had 150 or so...How Steve Jobs brought Apple back from the dead
It’s tempting to try to be “all things to all people” in the online space. You start out focusing on one thing, but get hauled into different directions by those darn BSOs (Bright, Shiny Objects). Experts tell you that you should be doing this, and...