A crazy toothpaste story
I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950’s, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the...(Podcast) Creating a 7-Figure Coaching Business – in a Unique Niche!
I had Libby Rothschild on the podcast today, and she talked about growing a successful 7-figure coaching business in a very unique niche (dietitians!). Here’s what we covered in this episode: The struggles that Libby encountered when she first entered her...
Episode #770: Libby Rothschild: Creating a 7-Figure Coaching Biz (in a Unique Niche!)
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Collaboration beats competition!
Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...