A way to get more mileage from your content

When you repackage your content on multiple platforms, you add more mileage to what you’re doing. You create something once, and then put it out to┬áthree, four, five (or even more) places after that. Alexa flash briefings are a great way to do this. Before I...

How to defend yourself from online copycats

Any red-blooded (or I should say, cold-blooded) Canadian knows about Tim Hortons. It’s a big coffee and donut chain here (the “Dunkin’ Donuts” of the Great White North). It’s a national institution – right up there with hockey, the...

A must-watch movie for coaches

Let me tell you about a movie that I consider a “must-watch” for coaches (or anyone doing business). You’d think that I’d name an uplifting, motivational, Hallmark-type movie that gives the viewer the warm and fuzzies, but it’s not. The...

A nifty little content creation trick

One of the most common questions that I get from coaches is about content creation. There are 365 days every year (not including leap years), and when you’re on multiple social media platforms that means a lot of content to get out into the world. So people ask...

A powerful lesson from a mad man

I’m not a big television watcher. You won’t catch me binge-watching many series, but I have plowed through a few. I watched LOST religiously back in the old days (when we didn’t have the luxury of binge-watching on Netflix). That show is hard enough...

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