My weird trick for naming anything

A few years back, one of my clients was having trouble choosing a name for her coaching business. She wanted something that stood out, that got people’s attention, and gave her butterflies in her stomach when she looked at it. I’m not knocking any of that....

Email marketing is NOT dead

Every once in awhile someone will pop his head out of the ground and declare that email marketing is dead. I get a chuckle over this. It’s like the people who proclaim the death of Facebook groups, or podcasting, or anything else that’s working for a lot...

Size doesn’t matter

I had someone message me yesterday with a question about my upcoming live training (“How I Doubled My Business With Daily Emails!”) on Monday. She wanted to know if she was wasting her time by going since she doesn’t have a big list (around 150...

Three myths around daily emails

Whenever I try to convince someone to email their list daily, I’m met with one of three objections: – “Email is dead!” (no, it’s not) – “I’ll run out of things to write about!” (not at all) – “People...

No measly man cold can stop my emails!

Wow – after yesterday’s email (where I mentioned the nasty man cold that I’ve been fighting for the last few days), I got a number of messages back with well-wishes, suggested remedies, and even offers to send positive energy my way. I have the best...
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