Making money while you sleep?
It seems like every online entrepreneur wants to “make money while they sleep” by selling online programs. While visions of sugar plums dance in their heads, their bank accounts will cha-ching with payment after payment rolling in. But it’s easier said than done....The boiling point of water and online course pricing
I recently heard Danny Iny talking about the “head vs heart” debate when it comes to pricing online courses. He argued that although you might expect that everyone should make purchasing decisions based on cool logic, that’s not always the case. But he also...Dr. Evil and online course pricing confusion
Pricing an online course can be tricky. Put it too low and people won’t think it’s very good, but pricing it too high can lead to “sticker shock”. It reminds me of a few of my favourite scenes in the “Austin Powers” movies … Dr....Your online course will never be perfect
I grew up as a big Toronto Blue Jays fan. Some of the most heartbreaking times of my childhood came when watching Jays ace pitcher Dave Stieb miss out on a no-hitter or a perfect game in the final inning on three separate occasions in the late 1980’s. It would have...
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