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Reading a book in the middle of the day

For a long time I struggled with relaxing. If I’m being completely honest, I probably still do to an extent. For example, I love reading but felt like I couldn’t do it at certain times of the day. I always read in the morning before my day got going, and...

The competition drove George crazy

In my opinion, one of the most interesting people to ever own a major league baseball team was George Steinbrenner. When I say “interesting”, I don’t mean a good owner – actually, he did a lot of damage to the Yankees during his time in...

How important is the name of your program?

Over the years I’ve had a number of clients hung up on what to name their coaching programs, and it’s been a real issue for them. They knew who they wanted to help, and what they wanted to include in their offerings, but they were beating their heads...

The right way to use polarization

Last week I was talking about polarization, and how it can be used to draw the people you want to you (and repel those you don’t want to work with). My email had a political flavour (re: capitalism), and I got a lot of messages on it – some agreeing with...

Maybe baby?

Although one of my favourite songs is Buddy Holly’s “Maybe Baby”, I can’t say that I’m a big fan of the word “maybe”. Actually it’s a dangerous word for entrepreneurs. At first glance it seems like a better answer from a...

Flexibility = more sales

Accessibility is something I’ve been thinking about a lot lately. When I say “accessibility”, I mean how to open up my offerings to have them benefit more people. When I say that, I don’t mean just slashing prices to get more sales. If people...

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