by Marc Mawhinney | Feb 7, 2020 | Blog
Of all the offers that coaches can make, laser coaching is one of the most attractive. Because of how it’s run (with short, 15-minute sessions instead of 1 or 2 hour long ones), you can offer it at a rate that will fit the budget of most of your marketplace …...
by Marc Mawhinney | Feb 6, 2020 | Blog
Discovery calls can eat up a lot of time for coaches. It’s not uncommon to spend hundreds of hours per year on the calls. And that’s not including the time lost when people are no-shows or have to reschedule at the last minute. I’ve heard of coaches...
by Marc Mawhinney | Feb 5, 2020 | Blog
Last year, I decided to make the jump and start offering a laser coaching package. Since then I’ve had the opportunity to work with a lot of clients this way, and am having fun with it. For a guy who’s used to doing one hour coaching sessions, I was...
by Marc Mawhinney | Feb 4, 2020 | Blog
I’m a fan of coaches keeping their offers simple. If you have 178 different ways to work with people, you’ll confuse the market. Overload your prospects with choices and they’ll get that “deer caught in headlights” look and move on. You...
by Marc Mawhinney | Feb 3, 2020 | Blog
One of the most popular episodes of my podcast was last year’s one with Rob Goyette. In it, we talked about laser coaching … and I didn’t expect the kind of buzz that we got from it! So I had Rob back on the show today, to talk more about laser coaching...
by Marc Mawhinney | Feb 2, 2020 | Blog
One of my favourite quotes is from Oliver Wendell Holmes Jr: “Man’s mind stretched to a new idea never goes back to its original dimensions”. If you’re always hanging around the same people, or watching and reading the same stuff, you...
