by Marc Mawhinney | Dec 4, 2022 | Blog
When you hear the word “laser”, you might think of something from the movies. Perhaps Dr.Evil in “Austin Powers” (“I have one simple request. And that is to have sharks with frickin’ laser beams attached to their heads!”) Or...
by Marc Mawhinney | Dec 3, 2022 | Blog
In “Book Yourself Solid”, Michael Port talks about having a “Red Velvet Rope” policy. It means that you treat your coaching business like the hot new restaurant that’s just opened up. Not everyone can waltz in and expect to get a table. Or you’re like the popular...
by Marc Mawhinney | Dec 2, 2022 | Blog
The last few days I’ve been talking about my 1:1 laser coaching program, which has a unique aspect to it: Homework. At the end of each session, homework is assigned and must be completed before the next laser call can be booked. Yes, “homework” is an ugly word. It...
by Marc Mawhinney | Dec 1, 2022 | Blog
There’s a famous story arc in the “Iron Man” comics called “Demon In A Bottle”. In it, Tony Stark’s world is crashing down around him, and he hits the booze hard. His life is a mess, and he has to give up being Iron Man until he can get back on track. I see a lot of...
by Marc Mawhinney | Nov 30, 2022 | Blog
Ever use a laser pointer on a cat to see it chasing the dot all around the room and up the walls? It doesn’t matter how tired the cat is, it’ll jump around at the little dot whenever it magically appears. In the history of cat-kind, no feline has ever caught that dot...
by Marc Mawhinney | Nov 30, 2022 | Blog
Anyone who follows me knows that I’m not a big fan of brain-picking. I’m not trying to be snobby here, but it’s simple math: If I’m getting a brain-picking request every day, that works out to 365 of them every year. Should I take time to help all those people, it...
