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The importance of systems

Call me Captain Obvious, but systems are important for coaches. I’ve said this before, but it’s worth repeating: If you tried to bake a cake that requires three ingredients, but you only include one or two of them, chances are it wouldn’t taste very good....

WTF does “B.E.S.T” stand for???

Next Thursday I’ll be with Gabe Arnold for the free training around his B.E.S.T marketing system, and you might be wondering what that acronym stands for … Spoiler alert, B.E.S.T is: (B)uild your list (E)ducate your audience (S)erve by selling (T)rain your...

The great thing about being in business for yourself

Last week I got a message from a podcast host who wanted to interview me on her show. The problem was she asked to scheduled a “pre-interview” call that was separate from the main interview, to see if I was a good fit it … and I have a policy to not do...

A contrarian view about nurturing

When he was on my podcast this week, Gabe Arnold gave his opinion about “nurturing”, which differs from what most of the experts are teaching online nowadays: “What we’ve all been taught is that you have to nurture your audience, be soft, get to know them,...

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