by Marc Mawhinney | Feb 19, 2023 | Blog
I love the part in Think and Grow Rich about the “enchanted kettle”. A young drug clerk named Asa Candler spent his life savings ($500) buying an old-fashioned kettle, a wooden paddle, and a secret formula written on a slip of paper. 500 bucks might not...
by Marc Mawhinney | Feb 18, 2023 | Blog
I’m a fan of coaches keeping their offers simple. If you have 178 different ways to work with people, you’ll confuse the market. Overload your prospects with choices and they’ll get that “deer caught in headlights” look and move on. You...
by Marc Mawhinney | Feb 17, 2023 | Blog
If there’s one thing that will kill your coaching business, it’s neediness. it’s like Kryptonite to Superman, or cutting Samson’s hair. As a past guest on my podcast, Rich Litvin, likes to say: “Needy is creepy” A lot of coaches...
by Marc Mawhinney | Feb 17, 2023 | Blog
If there’s one thing that will kill your coaching business, it’s neediness. it’s like Kryptonite to Superman, or cutting Samson’s hair. As a past guest on my podcast, Rich Litvin, likes to say: “Needy is creepy” A lot of coaches...
by Marc Mawhinney | Feb 16, 2023 | Blog
A few year back I played a golf video game with my son. It wasn’t your usual golf – it was a side-scrolling one where you had to hit the ball around rocks, lava, and other obstacles to get it into the hole within a certain number of shots. There were two...
by Marc Mawhinney | Feb 15, 2023 | Blog
I was once asked to be a speaker at Social Media Marketing World in San Diego. It was a pretty big deal since it’s the world’s largest social media marketing conference, and I’d be crazy to turn it down. But I almost said “no”. You see,...
