The sweetest sound in the world
Years ago I spoke with someone who told me a story that I thought was really cool: She was on vacation and walking down a beach with her friend … While they strolled along, she kept hearing a cash register sound coming from her friend’s pocket … When she asked her...
Not your usual online bootcamp
A common complaint about online bootcamps, workshops, trainings and webinars: They're a waste of time! You show up eager to learn, but the first five or ten minutes is spent with chit-chat asking attendees where they're from or what the weather is like in their neck...
Making money while you sleep?
It seems like every online entrepreneur wants to “make money while they sleep” by selling online programs. While visions of sugar plums dance in their heads, their bank accounts will cha-ching with payment after payment rolling in. But it’s easier said than done....
The boiling point of water and online course pricing
I recently heard Danny Iny talking about the “head vs heart” debate when it comes to pricing online courses. He argued that although you might expect that everyone should make purchasing decisions based on cool logic, that's not always the case. But he also argues...
Dr. Evil and online course pricing confusion
Pricing an online course can be tricky. Put it too low and people won't think it's very good, but pricing it too high can lead to "sticker shock". It reminds me of a few of my favourite scenes in the "Austin Powers" movies … Dr. Evil, who's been frozen since the...
Your online course will never be perfect
I grew up as a big Toronto Blue Jays fan. Some of the most heartbreaking times of my childhood came when watching Jays ace pitcher Dave Stieb miss out on a no-hitter or a perfect game in the final inning on three separate occasions in the late 1980’s. It would have...
Taking the guesswork out of pricing your online course!
Some things are easier to price than others. If you're selling your smartphone or laptop you have plenty of comparisons to use. Pricing a car? Check the Blue Book and you're off to the races. But online programs can be difficult to properly price. How much should you...
Why cheap courses stink
Let's talk about a certain platform out there that hosts online courses. It has something like 250,000 courses, and they usually cost peanuts … We're talking 10 or 20 bucks a course, or even lower if the platform is giving out coupons for them - which it often does....
The Hybrid Course Revolution
Danny Iny has been an expert in the online course world for many years, and he's noted the evolution of online courses. In Danny's words courses have evolved, starting with: ===== "The Age of Access, when almost anyone could create a course just by throwing a bunch of...
How to “bake” a successful online course
If you tried to bake a cake that requires three ingredients, but you only include one or two of them, chances are it wouldn’t taste very good. You’d probably chuck it in the garbage (or do what I do, run to Dairy Queen and get one of their yummy chocolate ice cream...
