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HELPING COACHES GET MORE CLIENTS SINCE 2014!

Collaboration beats competition!

Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...

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A solution for a stale market

I love organic marketing, but there’s a challenge that can pop up with it: A stale market. Having the same set of eyeballs on your stuff every day is great, but unless you’re consistently creating new offerings then some prospects who already bought won’t be able to...

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No “lukewarm” joint ventures for me!

We're getting close to summer! Speaking of being warm, I don’t do “lukewarm” joint ventures. A “lukewarm” JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe in the water. They also have you...

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How to get a rare spot on the Natural Born Coaches podcast

One of the best ways to get your message out to the world is by being interviewed on podcasts. Although plenty of entrepreneurs grasped how valuable podcast interviews were years ago, it seems like everyone knows nowadays. In the past (circa 2014), I got maybe one...

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Vanilla ice ice baby

I once spoke with a coach who said something that stuck with me … She worked in an ice cream shop when she was younger, and they used a lot of vanilla ice cream in that place. But hardly anyone came in to ask for plain vanilla! Instead, vanilla was used as a base for...

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How I choose my joint venture partners (is this you?)

When choosing who I joint venture with, I have three simple criteria that I follow: 1) Their offer must be relevant for coaches, since those are my people (So if Trojan condoms comes a-knocking, I’ll probably say “no”) 2) The offer has to be valuable and give the...

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A good alternative to Facebook ads

I’ve heard some horror stories about Facebook ad accounts being shut down. In some cases these were people who were doing them for years, and had spent hundreds of thousands of dollars on ads! If yours got shut down, or your FB ads haven’t been working, or you’re...

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