by Marc Mawhinney | Mar 6, 2018 | Blog
Master marketers can turn any mistake around into a positive thing. Take KFC, for example. The restaurant recently ran out of chicken at their UK locations, which is a bit of an issue for a chicken restaurant. People were freaking out, and police departments were even...
by Marc Mawhinney | Mar 5, 2018 | Blog
A man that I’ve drawn a lot of inspiration from, Roger Bannister, died yesterday at the age of 88. Back in 1954, Bannister was the first man who ran a mile in under four minutes. The story around his achievement has motivated me over the years, and I’ve...
by Marc Mawhinney | Mar 4, 2018 | Blog
It’s Sunday and I’m taking it easy while reading a book called The Storyteller’s Secret by Carmine Gallo. It’s a great book, and I’ll be sharing some takeaways from it another time – but today I’ve got something else that...
by Marc Mawhinney | Mar 3, 2018 | Blog
Call me Captain Obvious, but testimonials are super-important for coaches to have. So how do you get them? If you’re an established coach with plenty of clients and past clients, the answer is simple: You ask for them. But if you’re a new coach who...