Call me Captain Obvious, but testimonials are super-important for coaches to have.

So how do you get them?

If you’re an established coach with plenty of clients and past clients, the answer is simple:

You ask for them.

But if you’re a new coach who hasn’t gotten a client yet, what can you do? Are you doomed to wait for that first client to show up before you can get your hands on a tasty testimonial?

Don’t despair, there are still options for you – and they don’t involve making up testimonials from an imaginary John Smith or Mickey Mouse.

Here’s the solution:


I’d be willing to bet that pretty near every coach has positively impacted a number of people for years before they got into coaching.

There’s no rule against asking those people to share their raving reviews of what you did for them.

They’re not saying that they were your coaching clients, but merely telling what you did for them (maybe you were their teacher, their teammate, or you gave them wise advice that helped them out of a tough spot).

New coaches often take themselves too seriously and overthink things, when they should relax and just show how they have helped others.

Potential clients aren’t going to nitpick – they just want to know that you care and can help them.

(On another note, the most powerful testimonials have the person’s full name, not just their initials … so you want to tell it’s from “Mary Jones”, not just “M.J.”)

Without testimonials, you’re at a disadvantage in the marketplace.

If you’d like to check out some of my client testimonials, and details for my upcoming 10 Clients In 90 Days group program, you can do so here:

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