Episode #584: Ajit Nawalkha: The Freedom of Choice
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Taking a lesson from a fast food troll
It pays to be different in business. Take Burger King, for example. The company is no stranger to thinking outside the box. (That includes trolling its biggest competitor) One of my favourite stories is from a few years ago, when they asked McDonald’s for a...The 80/20 myth for coaches
When I first started my coaching business, I thought I’d be spending most of my time coaching. I expected to be doing that 80% of the time, and the other 20% on other stuff like marketing for clients and some administrative work. But I quickly discovered that...Time to change how you do sales calls?
Yesterday I was talking about getting someone else to handle your sales calls if you don’t enjoy doing them. Heck, it’s not a bad idea even if you like doing them. I know there are people who are against this, and I’ve heard the objections before:...