by Marc Mawhinney | Oct 2, 2022 | Blog
Are you working with clients from outside your local area? A lot of coaches do 100% of their business locally, and if it works for them and they’re happy, then that’s great. But I encourage you to look outside your town or city (your sandbox), because it’s a big world...
by Marc Mawhinney | Oct 2, 2022 | Blog
Every so often I hear someone declare; “Email is dead!” Now that I think of it, plenty say that webinars are dead, or Facebook groups are dead, and a bunch of other things are supposedly dead too! I’m going to be sharing my opinion on whether email is dead in...
by Marc Mawhinney | Oct 1, 2022 | Blog
Whenever possible, I like to give a platform for others to share their expertise when I know it can help my community. So while I’m giving as much of my own advice about email marketing that I can pack into the October issue of Secret Coach Club, I have some...
by Marc Mawhinney | Oct 1, 2022 | Blog
Back in the 1950’s, Reader’s Digest did a promotion where they sent out 100 million pennies to people to sell more subscriptions. The pennies were mailed with a sales letter inviting the prospect to mail back one cent as a down payment on a subscription....
by Marc Mawhinney | Sep 30, 2022 | Blog
As I prepared the October issue of the Secret Coach Club newsletter, I decided to include something I thought was important for people to know about: Email subject lines! In this issue I’m including the top 10 of my email subject lines from 2022, all of them...