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Penny for your thoughts?

by | Oct 1, 2022 | Blog

Back in the 1950’s, Reader’s Digest did a promotion where they sent out 100 million pennies to people to sell more subscriptions.

The pennies were mailed with a sales letter inviting the prospect to mail back one cent as a down payment on a subscription.

The campaign was an undisputed success, raising the magazine’s circulation by millions – with the company getting back so many pennies that the floor in the room where they were stored collapsed under the weight!

Speaking of pennies, old school direct marketers used to sometimes attach them to the sales letters they mailed out, to encourage the receiver to read the letter (and hopefully open their wallets to buy) …

Flash forward to today, and a lot of selling is happening with email marketing. Unfortunately, if people don’t open your emails they can’t buy from you (and you can’t attach pennies to help with that!)

So October’s Secret Coach Club newsletter will show how to get more of your emails opened, and how to increase engagement and sales from your efforts.

The deadline to get it is this Sunday night, and you can do so here:

www.SecretCoachClub.com

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