I almost fell out of my seat when I heard this said to me.
I was recently interviewing Vin Clancy for the upcoming Facebook groups program that I’m launching when he blurted out:
“Paid traffic is for losers”
(He’s a pretty blunt guy)
Now let’s put it into context.
Vin wasn’t talking about all paid traffic …
He was answering a question about people who only use paid traffic to grow their FB groups, instead of things like engagement, word of mouth, and providing all-around awesome value.
(The “Get Rich Quick” crowd is too impatient for those types of things. Why do that when you can buy ads, rinse-and-repeat, right???)
Regarding his comment (in that content), I agree with Vin 100%.
Last week I was talking with another successful group owner who has about 5000 members in his group, and he admitted to me that he spent a lot of money on ads to get a measly 9 new members into his group.
He probably paid $30 or more to get each member. Not a great bargain!
I’ve never spent a penny on paid advertising to drive people to my Facebook group, The Coaching Jungle.
I did it the old fashioned way. I built a community of like-minded people (coaches who wanted to grow their businesses) and worked to make it the best group that I could.
I was prepared to be patient to grow it organically. I wasn’t expecting thousands of people to join on day one.
But I was pleasantly surprised when we grew to close to 5000 in a year.
If you want to learn how to grow your Facebook group without spending bushels of money on paid advertising, I’ll be sharing how I did it in a live training today at 12 pm EST. You can save your spot here:
https://attendee.gotowebinar.com/register/7427147550827059459
If you can’t make it at 12 pm EST, still register. A replay will be sent to everyone who does.