A few days ago a member of The Coaching Jungle asked this question:
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Does anyone have any input on if it’s better to drip out an online course (5 weeks) or to give them access to all of the content from the beginning?
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It’s a great question, and here’s my two cents:
First, there’s no right answer to it.
It depends on a number of factors including the objective of your program and who’s taking it.
When I released my Your First 5 Clients online program last year (www.YourFirst5Clients.com), I decided to drip the content out one module per week for eight weeks.
I did this because the program is for newer coaches looking to get their first few clients, and I didn’t want to overwhelm them by giving them everything all at once.
Overwhelmed customers don’t finish what they buy.
But when I released my Facebook groups program earlier this year (www.GroupGoldProgram.com), I opted for the “drop” option and gave buyers everything at once).
I didn’t think it was necessary to make people wait a number of weeks to get everything since they could implement things quickly with their FB groups. It’s the type of program you can sit down and go through in a weekend (and not get overwhelmed), so why make people wait?
When it comes to online programs, keep in mind the end result. Put yourself in the customers’ shoes, and ask yourself how you would prefer the program to be set up.
Or use the Gary Halbert approach and “Feed a starving crowd”. Ask your market what they’re hungry for, and serve it up nice and hot on a plate for them.
(A word of caution: you might get mixed results from asking this question. I once asked my market how they would prefer to get content for a program I was launching, and it was close to a 50/50 split!)
Anyhoo, online programs are a part of what we do in my 10 Clients In 90 Days.
I even have a way for you to release your own online program in as little as two hours, without pulling the hair out of your head.
One spot is left for the next group which opens up next Monday (October 23rd).
More info here:
