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HELPING COACHES GET MORE CLIENTS SINCE 2014!

The fastest way to start a fire

Yesterday I talked about the need to keep your offers simple, and today I’m going to reinforce another important thing: Focus on only one offer at a time! I’m on an email list for a coach who includes four or five links in every single email that he sends...

Simple sells

A few years back, I was out of town at a popular sports bar that’s known for having great wings. When we got our menus, there must have been hundreds of choices for wing sauce. The menu was thicker than The Bible! My friends took a long time combing through the...

What coaches can learn from an 81 year old janitor

In 1973, an 81 year old hospital janitor named Henry Darger died in Chicago. To the outside world, the reclusive man didn’t seem to have done much with his life. But when his apartment was cleaned out, some amazing things were discovered. One was an unpublished...

Membership has its privileges

When I launched my Secret Coach Club print newsletter almost a year ago, I was clear on a few things: I wanted it to be print-only, with no digital copies (people take things more seriously when they can hold it in their hands, and they’re more likely to put the...

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