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Why Donnie does daily emails

Donnie DeSanti, a health and wellness coach who’s a client in one of my group programs, started emailing his list daily a few months ago. I asked him how he’s making out with them, and he told me this: ===== “You always hear the power of your list,...

Don’t worry, we’re exclusive

When I launched my Secret Coach Club newsletter early this year, I made a decision to only put exclusive content in it. So I don’t repackage blog posts or Facebook posts – everything in there is stuff you won’t find anywhere else. I treat my SCC...

Remember Anthony Weiner?

Since I’ve been blabbering a lot about daily emails this week, I’ve talked with many coaches who are thinking of doing it. The #1 objection that I’ve heard is a fear of offending people with the frequency of emails. Earlier today I shared a story...

Guy Kawasaki’s experiment

This is a story for those who are afraid that they’re posting too much content, or sending too many emails to their list. I heard Guy Kawasaki speak at a conference earlier this year, and he said that he once did a little experiment. He decided that he would...

Just like going to the gym

My brother, Matt, has been consistently going to the gym for something like 20 years now. He never misses a gym day, and I’ve seen him venture out in blizzards and drive through a couple feet of snow to get there in the winter. (He’d probably take a dog...

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