by Marc Mawhinney | Feb 9, 2020 | Blog
It’s not uncommon for coaches to get burned out from doing 1:1 sessions. I’ve seen it happen often, and a lot of the guests that I’ve interviewed on my podcast have experienced it before. Rob Goyette was telling me about a client of his, Mary...
by Marc Mawhinney | Feb 8, 2020 | Blog
According to Rob Goyette, there are two essential ingredients to a successful promotion of a laser coaching program: 1) An irresistible offer 2) A warm audience that knows, likes and trusts you The first part goes without saying … If you’re a business coach who...
by Marc Mawhinney | Feb 7, 2020 | Blog
Of all the offers that coaches can make, laser coaching is one of the most attractive. Because of how it’s run (with short, 15-minute sessions instead of 1 or 2 hour long ones), you can offer it at a rate that will fit the budget of most of your marketplace …...
by Marc Mawhinney | Feb 6, 2020 | Blog
Discovery calls can eat up a lot of time for coaches. It’s not uncommon to spend hundreds of hours per year on the calls. And that’s not including the time lost when people are no-shows or have to reschedule at the last minute. I’ve heard of coaches...
by Marc Mawhinney | Feb 5, 2020 | Blog
Last year, I decided to make the jump and start offering a laser coaching package. Since then I’ve had the opportunity to work with a lot of clients this way, and am having fun with it. For a guy who’s used to doing one hour coaching sessions, I was...
by Marc Mawhinney | Feb 4, 2020 | Blog
I’m a fan of coaches keeping their offers simple. If you have 178 different ways to work with people, you’ll confuse the market. Overload your prospects with choices and they’ll get that “deer caught in headlights” look and move on. You...
