by Marc Mawhinney | Sep 29, 2021 | Blog
In my opinion, coaches shouldn’t structure their businesses to charge by the hour. If you’re trying to cobble together a bunch of single sessions at x dollars/hour, you’ll either have a tough time filling them, or be burned out (or both). Or...
by Marc Mawhinney | Sep 28, 2021 | Blog
Here’s some feedback I got from Pam, one of my Secret Coach Club subscribers in the UK (who’s been with me since the very first issue way back in March 2017): ===== “I keep my SCC newsletters beside my bed, so that I see them last thing at night and...
by Marc Mawhinney | Sep 27, 2021 | Blog
I’m a big believer in the power of being interviewed on podcasts, so I invited an expert on my show today to talk about that. Jeremy Slate is the founder of the “Create Your Own Life” podcast and he specializes in using podcasting and new media to...
by Marc Mawhinney | Sep 26, 2021 | Blog
“Why would anyone buy an online program if they can find that information for free on Google???” Sure, people can Google anything and get two billion results in half a second. That doesn’t mean that they shouldn’t pay for good, curated information that saves...
by Marc Mawhinney | Sep 25, 2021 | Blog
I was thumbing through Seth Godin’s book “This is Marketing”, and came across a gem for coaches who are struggling with the question of what to offer: ===== “It doesn’t make any sense to make a key and then run around looking for a lock...
by Marc Mawhinney | Sep 24, 2021 | Blog
Are you working with clients from outside your local area? A lot of coaches do 100% of their business locally, and if it works for them and they’re happy, then that’s great. But I encourage you to look outside your town or city (your sandbox), because it’s a big world...
