by Marc Mawhinney | Jun 20, 2022 | Blog
I had Libby Rothschild on the podcast today, and she talked about growing a successful 7-figure coaching business in a very unique niche (dietitians!). Here’s what we covered in this episode: The struggles that Libby encountered when she first entered her...
by Marc Mawhinney | Jun 19, 2022 | Blog
Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...
by Marc Mawhinney | Jun 19, 2022 | Blog
I love organic marketing, but there’s a challenge that can pop up with it: A stale market. Having the same set of eyeballs on your stuff every day is great, but unless you’re consistently creating new offerings then some prospects who already bought won’t be able to...
by Marc Mawhinney | Jun 18, 2022 | Blog
We’re getting close to summer! Speaking of being warm, I don’t do “lukewarm” joint ventures. A “lukewarm” JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe in the water. They also have...
by Marc Mawhinney | Jun 18, 2022 | Blog
One of the best ways to get your message out to the world is by being interviewed on podcasts. Although plenty of entrepreneurs grasped how valuable podcast interviews were years ago, it seems like everyone knows nowadays. In the past (circa 2014), I got maybe one...
by Marc Mawhinney | Jun 17, 2022 | Blog
I once spoke with a coach who said something that stuck with me … She worked in an ice cream shop when she was younger, and they used a lot of vanilla ice cream in that place. But hardly anyone came in to ask for plain vanilla! Instead, vanilla was used as a base for...
