by Marc Mawhinney | Jun 26, 2022 | Blog
John Wooden had a unique strategy for recruiting players to UCLA: Instead of drooling and begging them to come play for him like other coaches did, he let them make the first move. He didn’t want to twist a student’s arm to play for his team and figured...
by Marc Mawhinney | Jun 25, 2022 | Blog
There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it – just “plug and play” – but in my experience it doesn’t work. You lose your originality, and come across...
by Marc Mawhinney | Jun 24, 2022 | Blog
I once sent an email to my list that received a shocked response from one subscriber … The subject line that offended her: “There’s more than one way to skin a cat” My email wasn’t literally about taking the skin off a cute little feline (I...
by Marc Mawhinney | Jun 23, 2022 | Blog
There’s a story I’ll never forget about Bruce Lee raising his fees for martial arts lessons: His hairstylist, Jay Sebring, gave him a list of Hollywood stars to approach about working with him. Shortly after, he asked Lee how he made out with the list … He told him...
by Marc Mawhinney | Jun 22, 2022 | Blog
Yesterday was the official start of summer here in North America, and it got me thinking about something: Summer likes to play head games with coaches, and all entrepreneurs … A lot of potential clients seem to go MIA, posting pics of their trips to the cottage and...
by Marc Mawhinney | Jun 21, 2022 | Blog
I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950’s, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the...
