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The “Iron Imperative”

In his book “Writing Without Bullshit”, Josh Bernoff gives an important principle … The Iron Imperative! The Iron Imperative is: “Treat the reader’s time as more valuable than your own” It means that even though your email, social media...

Guns N’ Roses and discipline

Yesterday I had Craig Duswalt (former right-hand man for Axl Rose of Guns N’ Roses) as my guest on the Natural Born Coaches podcast, and he told a surprising story about his time on tour with the band: While you’d think that being on the road with the...

The Cliff’s Notes for my laser coaching program

Yesterday I got the word out about my new unlimited 1:1 laser coaching program … but I have a few spots available before I pull the offer. Here’s the “Cliff’s Notes” for what I’m doing with it: The Offer: This is unlimited laser coaching with me, for focused 15 minute...

$9,021 in bonuses for my new laser coaching clients!

This week I’m accepting new clients into my 1:1 laser coaching program, and I’m offering $9,021 in bonuses for those who start working with me.  As a bonus, you’ll get 93 months of my Secret Coach Club newsletter (which people paid $97 for each issue)...

A ton of bonuses for my laser coaching program

This week I’m accepting new clients into in my 1:1 laser coaching program, and I’m offering bonuses for those who join: Laser coaching clients will get access to all 93 months of back issues of my Secret Coach Club newsletter ($9,021 value) Secret Coach Club is filled...

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