by Marc Mawhinney | Feb 2, 2026 | Blog
I just released a podcast where I share five books that I read last year that I think you should check out, along with my big takeaways from them! What you’ll hear in this episode: Why waiting for inspiration is killing your coaching business – and what to...
by Marc Mawhinney | Jan 31, 2026 | Blog
Most coaches treat cold emails like spam. Delete. Ignore. Block. I get it – nobody likes strangers flooding their inbox. But here’s what I figured out: There’s gold in those pitches. When someone cold pitches me, I have a system. It’s gotten me...
by Marc Mawhinney | Jan 29, 2026 | Blog
If you’ve been in the online space for any amount of time, you’ve been hit with an avalanche of cold emails and DMs. Sales pitches … Podcast requests … “Hey, let’s grab a virtual coffee!” messages from complete strangers. For years, I was...
by Marc Mawhinney | Jan 26, 2026 | Blog
A new episode of Natural Born Coaches just dropped, and I’m sharing the strategy I use to deal with cold outreach in my inbox, which will save you hundreds of hours every year! What you’ll hear in this episode: The main types of cold emails/messages that...
by Marc Mawhinney | Jan 24, 2026 | Blog
Weak words lead to weak results. When a client tells me they’ll “give something a try”, or they’ll “see how it goes”, I stop them dead in their tracks. Because they’re admitting defeat before they even start! As...
by Marc Mawhinney | Jan 22, 2026 | Blog
I had a conversation with someone recently who lost a big client back in December. His response? “I know 2026 is going to be a down year …” He said it twice. With certainty, like it was already decided. I stopped him and asked: “How do you know...
