The good, the bad and the ugly about research
Overall, I'm a fan of coaches researching their markets when crafting their offers. But I'm going to throw a big asterisk onto that … While research is essential to finding out what your people want (so you can serve it up to them on a silver platter), it's easy to...
Getting out of your own way
I had Erin Pheil as my guest on the Natural Born Coaches podcast today. Erin founded MindFix after discovering the formula to getting out of one’s own way (following her three year battle with pain and depression). Some of the things we covered in this episode: How...
Even a monkey could profit from this
A monkey could profit from subscribing to my Secret Coach Club hard copy newsletter. Not to compare coaches to monkeys, but here's what I mean: An annual subscription is $497 (until April, then it's going up to $997 for all new subscribers). If you charge $3000 per...
The Marc Mawhinney drinking game
I have a few phrases that I use a lot, and if we were doing a drinking game where you'd have to take a shot every time you heard me say one, you'd probably be flat on your keister in no time. A few of my go-to's: "The Mushy Middle": the place where coaches hang out...
Pushing people off the fence
This spring I'm going to be making two big changes to how I offer my Secret Coach Club hard copy newsletter. For one, I'm going to increase the annual price from $497 to $997. I've heard enough people saying it's too low, and I agree (I'll be grandfathering it at the...
Square pegs and round holes
Ever try to fit a square peg into a round hole? It doesn't work. Well a lot of people who hire freelancers are doing the same thing by choosing the wrong freelancers for the wrong type of work. Nathan Hirsch, CEO of FreeeUp.com, was telling me that there are actually...
My conversation with a “Flat Earth coach”
A year or so before I started using VAs and freelancers, I was scared off from doing it by another coach. I was having a Skype conversation with him and the subject turned to hiring freelancers. I clearly remember his words: "Don't do it, it'll end up being more work...
A blood-curdling freelancer horror story
Here's a freelancer horror story that Nathan Hirsch told me about: He started an Amazon business back in 2008, before the multitude of courses, gurus and software that's out there nowadays. Since they were doing everything manually (listings, repricing, sourcing etc),...
Nathan Hirsch is in the house …
I had Nathan Hirsch on the podcast today. In addition to sharing some great tips for hiring freelancers, he also talked about his journey in building a 7-figure business in the freelance space. You can listen to our chat here: NaturalBornCoaches.com/594 Marc PS:...
The #1 objection to hiring freelancers
Whenever I talk with stressed-out, burned-out coaches, I ask them a question: Do you delegate any of your tasks? Usually, the answer is "no" (that's probably why they're burned out). When I ask them why they haven't handed any duties off, the #1 objection is often...