I had Shelli Varela, a “story alchemist”, as my guest on the podcast today.
Shelli does something she calls “story selling”, which has helped her business explode – and she stopped by to share more about the power of stories.
In this episode, you’ll learn:
- How Shelli quickly learned to embrace the power of story
- The two key parts to a story
- What she means by “serving an inch-wide and a mile-deep”
- Why the “cycle of influence” matters
- Why everybody has a story
- What you can find in your story toolbox
You can listen to the episode here: