Shelli Varela helps creators, messengers and entrepreneurs find the truth of who they are and why they do what they do so they can change the world, heal from their stories and magnetize the selling process.

In this episode you’ll learn:

  • How Shelli quickly learned to embrace the power of story
  • The two key parts to a story
  • What she means by “serving an inch wide and a mile deep”
  • Why the cycle of influence matters
  • Everybody has a story…
  • What you can find in your story toolbox


“My story has nothing to do with me, and it has nothing to do with firefighting. My story, as with all of our stories, is a bridge to possibility.”

“A story isn’t just a big dramatic occurrence. A story is a snapshot in time, your perspective of that snapshot, and what you make it mean.”

“What I teach is what I call ‘story selling.’ It is actually the ethical persuasion of an audience towards a transformation that benefits THEM.”


Webinar With Shelli (Thursday, April 4th, 2019 @ 7 PM Eastern)

Shelli’s Website & Instagram

Can’t Hurt Me by David Goggins

1000 True Fans by Kevin Kelly

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