Using three pillars to solidify your coaching business
There are a ton of things that you could do to get more coaching clients. At last count it was at 434,173 (I'm exaggerating … or am I?) If you try to do a lot of things (even 20), it'll be hard to give enough attention for any to gain traction. It's like trying to...
The July Apple Podcasts review winner is …
A big thanks to everyone who reviewed "Natural Born Coaches" for the Apple Podcasts contest in July. The winner of the $100 Amazon gift card is Hitendra Pratap (who's in India, so it's cool to see people from around the world listening to the show …) I'll also share a...
This will help you bring home the bacon (or the bagels)
Last week I used the following subject line for an email that I sent out: "More than one way to skin a cat" Anyone who took the time to read the email saw that I wasn't literally advocating that we all go out and round up some felines to torture (although I'm more of...
On the subject of subject lines
Email subject lines are underrated, but important. Yet most email marketers spend a big chunk of their time on the body of the email, and very little on the subject line. I'm not saying that you should take hours to come up with one, but some thought should be put...
How to be the go-to coach in your niche
I had Sean Kemp on the podcast today to share how to stand out in a busy coaching marketplace. In this episode you’ll hear: Why it’s vital for you to have a specific nicheHow to use your existing audience to niche down to itThe real reasons that coaches are struggling...
Following the rules doesn’t create success
People try to put you in a box every day. This is especially true in the coaching world, where if you step outside that box you'll hear: "You shouldn't do that …" "You can't say that … you'll lose business!" "You should be careful, I'm telling you this only because I...
More than one way to skin a cat
The cool thing about growing a coaching business is there's not just one way to do it - you can be successful with different offers and structures. So while you hear the term "high ticket" a lot (and I agree that it beats trying to cobble together a bunch of $50...
What the heck is “coaching”?
Last year, I asked my Facebook group for their definition of the word "coaching". Here are some of the answers that I got back: “Working with a person to optimize their outcome from a specific experience” “Coaching moves a person from a victim/follower mindset to a...
Messed up ways of thinking about money
A lot of people have mixed up beliefs about money. On one hand, you hear those who have had negative talk drilled into them since childhood: "Money is the root of all evil" "Money can't buy happiness" "I'd rather be happy than rich" "Money doesn't grow on trees" Those...
Being chased vs chasing
If given the choice, I'd rather have potential clients reach out to me and not vice-versa. Back in my real estate days, I did a lot of prospecting (and chasing). I spent a lot of time calling homeowners, and I'd make a note on old index cards (that was back in the...