Rather than drooling over prospects, do this
John Wooden had a unique strategy for recruiting players to UCLA: Instead of drooling and begging them to come play for him like other coaches did, he let them make the first move. He didn't want to twist a student's arm to play for his team and figured that if the...
Why I’m allergic to swipe copy
There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it - just "plug and play" - but in my experience it doesn't work. You lose your originality, and come across sounding like everyone else. I see...
I didn’t think that email subject line was “controversial”, but she did …
I once sent an email to my list that received a shocked response from one subscriber … The subject line that offended her: "There's more than one way to skin a cat" My email wasn't literally about taking the skin off a cute little feline (I thought that was obvious),...
Bruce Lee and raising your fees
There’s a story I’ll never forget about Bruce Lee raising his fees for martial arts lessons: His hairstylist, Jay Sebring, gave him a list of Hollywood stars to approach about working with him. Shortly after, he asked Lee how he made out with the list … He told him...
An entrepreneur’s thoughts about summer
Yesterday was the official start of summer here in North America, and it got me thinking about something: Summer likes to play head games with coaches, and all entrepreneurs … A lot of potential clients seem to go MIA, posting pics of their trips to the cottage and...
A crazy toothpaste story
I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950's, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the idea to...
(Podcast) Creating a 7-Figure Coaching Business – in a Unique Niche!
I had Libby Rothschild on the podcast today, and she talked about growing a successful 7-figure coaching business in a very unique niche (dietitians!). Here's what we covered in this episode: The struggles that Libby encountered when she first entered her fieldWhy...
Collaboration beats competition!
Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...
A solution for a stale market
I love organic marketing, but there’s a challenge that can pop up with it: A stale market. Having the same set of eyeballs on your stuff every day is great, but unless you’re consistently creating new offerings then some prospects who already bought won’t be able to...
No “lukewarm” joint ventures for me!
We're getting close to summer! Speaking of being warm, I don’t do “lukewarm” joint ventures. A “lukewarm” JV is one where you do a little bit of promotion for it (the odd email or social media post), but you really just tip your toe in the water. They also have you...