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HELPING COACHES GET MORE CLIENTS SINCE 2014!

Rather than drooling over prospects, do this

John Wooden had a unique strategy for recruiting players to UCLA: Instead of drooling and begging them to come play for him like other coaches did, he let them make the first move. He didn't want to twist a student's arm to play for his team and figured that if the...

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Why I’m allergic to swipe copy

There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it - just "plug and play" - but in my experience it doesn't work. You lose your originality, and come across sounding like everyone else. I see...

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Bruce Lee and raising your fees

There’s a story I’ll never forget about Bruce Lee raising his fees for martial arts lessons: His hairstylist, Jay Sebring, gave him a list of Hollywood stars to approach about working with him. Shortly after, he asked Lee how he made out with the list … He told him...

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An entrepreneur’s thoughts about summer

Yesterday was the official start of summer here in North America, and it got me thinking about something: Summer likes to play head games with coaches, and all entrepreneurs … A lot of potential clients seem to go MIA, posting pics of their trips to the cottage and...

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A crazy toothpaste story

I once heard about a crazy marketing strategy that involved toothpaste. Back in the 1950's, a man approached a toothpaste company with an idea that he promised could increase their sales by 40%, without increasing their production cost. He offered to sell the idea to...

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Collaboration beats competition!

Before I launched my podcast in 2014, I told someone about my plan for a show where I’d interview guests who could bring value to coaches. He flat out told me I was crazy to give a platform to my “competition”, and that I shouldn’t do it. “Natural Born Coaches” is...

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