The “virtual roundtable” strategy
Over the last decade I've met lots of cool folks in the online space. One of them is Kevin Thompson, who I call the "Kevin Bacon of Coaching" (as in "Six Degrees of Kevin Bacon") since he seems to be connected to everyone in the coaching/personal development world....
(Replay) How To Become A Content Creation Machine … In Less Than 30 Minutes A Day!
Yesterday I did a live workshop sharing my content creation system, including how I come up with ideas, "bridging" for sales, breaking creator's block, etc. Here's the replay to check it out!...
The May issue of Secret Coach Club is now available!
May's Secret Coach Club is now available for subscribers, and inside this issue you'll learn: How To Incorporate The “Virtual Roundtable Strategy” Into Your Business Riding Hot Topic Current Events To Sell More Coaching Services! Valuable Lessons From Elvis’ Often...
Hot take: you shouldn’t teach in your content
I hate when people preface something with "hot take", but here's a potential hot take from me: You might think that you should be teaching in your content (emails and social media posts) and giving as much "value" as you possibly can in them … But that's the wrong...
Five important tips for content creation
Tomorrow I'm hosting a workshop around my system for creating consistent content in less than 30 minutes a day. During the workshop I'll be giving five very important content creation tips that you need to know … Sorry to be a tease, but you can hear all about them on...
No monkeys with typewriters were harmed in the writing of this
Here's a question that I've gotten from some coaches I've worked with: "Where do you come up with ideas for your content?" I've joked that I use the Mr.Burns (from "The Simpsons") approach, where I have 1000 monkeys working away on 1000 typewriters, but I don't really...
Are you struggling with content creation? Check this out …
If you've been struggling with content creation, you aren't alone. It's one of the big frustrations that I hear from coaches … They wonder: What do I post? How often should I post? Where do I come up with ideas? How do I keep it going without burning out? For over a...
Why relying on AI for your content creation is a mistake
I'm a fan of magic and also of pranks, so I had to watch "The Magic Prank Show" with Justin Willman on Netflix. Willman is a magician who helps people get payback on someone in their lives with elaborate, magic-based pranks. My favourite one is when a guy asked for...
White space is the devil
Grant Cardone one said that "White space is the devil" I've also heard it as: "If you want to meet the devil, have white space on your calendar" While he was referring to appointments and sales calls, I think the same thing applies to white space on your content...
How a “disadvantage” around content creation led to a silver lining
When I started my coaching business back in 2014, it was on a shoestring budget. I didn't have a big war chest like others did to invest in fancy copywriters, or to hire funnel ninjas. I was frustrated at this, and felt like I was building a business with one arm tied...