Don’t navigate this noisy market on your own!
When I started in the online coaching space back in 2014 it seemed noisy … But it's 10x the noise in 2026! In a noisy/crowded market, isolation is a death sentence. Trying to "DIY" your way through declining open rates and bad algorithms based on free YouTube advice...
(New Podcast) Using Skool Auctions to Generate Massive Revenue!
I admit that until recently I didn't know much about Skool auctions. I've heard a bit about them over the last six months, but didn't explore doing one until Peter Lloyd-Lister reached out to me to explain what they are. I learned a lot from my conversations with...
Why clients should pay a high price for coaching in the “free” information era
When information becomes infinite and free, the value of the "filter" (the coach) goes up, not down. People aren't paying for the “what” anymore… They're paying for the shorter distance to the goal - or as I like to say, "getting them from Point A to Point B"! We're...
The cure for AI stealing your clients
“Why pay a coach $3,000 when I can use ChatGPT or Claude for free?" That's a common question … While AI can be a useful sidekick, it can't replace the results and outcomes a good coach can deliver for their clients. So how do you "AI-proof” your business, and stop...
Your RSVP?
If I offered to replace your confusion with total clarity ... And handed you the exact system that I use to bring in 1 to 5 new clients each month ... Including: Who to help (nailing your pitch, niching down, and more) How to help them (offer design, top 5 coaching...
I wish I had this help when I started my podcast!
I've been podcasting for almost 12 years now, and have released almost 1000 episodes of Natural Born Coaches. As I approach that milestone, I've been thinking a lot about my podcasting journey. When I was a rookie podcaster I had to figure out everything on my own,...
Ever wanted to start a podcast, but thought you couldn’t do it?
My brother Matt just released an episode on his show, Podcast Permission Slip, that you'll find interesting if you've ever thought about starting a podcast but felt overwhelmed or unsure where to begin. He interviewed their client Jenn Morgan, who went from "I don't...
Today: get valuable coaching tools (for free)!
Today's the day for the Red Team Coaching Boot Camp! At 12 pm (EST) Bryce Hoffman will be sharing powerful tools you can start using with your coaching clients right away, and the science behind why they work. You'll learn techniques like "Think-Write-Share" (a simple...
What people are saying about the Red Team Coaching Boot Camp
Tomorrow, Bryce Hoffman from Red Team Coaching is hosting a boot camp that you should check out … Here's what people are saying about it: "Red Team Coaching wasn’t just something for me as a coach to learn and to apply, but it was also something I could teach my...
How to stand out in a saturated coaching market
How can you stand out when there are so many coaches? My usual answer involves niching, relationships, and content - and it's still true. But here's another angle: Give your clients access to tools that most coaches don't have. That's what Red Team Coaching does. It's...

