Episode #922: Jeffrey T. Sooey: The Role of Certification in Coaching
Subscribe: Apple Podcasts | RSS
Solving a “hair on fire” problem
Years ago, Dennis Demori said this to me during an interview that we did: ===== “I’ll tell you what one of my mentors told me, which is that you need to solve a ‘hair on fire’ problem … What happens with a lot of offers you see online is...A lesson from the turquoise jewelry sale
Whenever I’m working with a coach who’s hesitating on raising their fees, the big sticking point is usually their belief that it’ll hurt sales. It sounds like common sense – you’d assume that something would sell better because it has a lower price, but it’s not...How I handle my joint ventures
When choosing who I joint venture with, I have a few main criteria: They must have something that helps coaches … It has to be something good, since my name is attached to it … And it can’t be similar to a recent JV that I’ve done (for example, I recently...Allergic to swipe copy
There are lots of templates and scripts for sale out there to help you create content. It might sound like a great way to do it – just “plug and play” – but in my experience it doesn’t work. You lose your originality, and come across sounding like everyone else. I see...