by Marc Mawhinney | Jun 14, 2016 | Blog
I recently read a great book by Michael Masterson called The Pledge. That got me checking out his other stuff, including another one he wrote called Ready, Fire, Aim. At first glance, our brains tell us; “Hey, that must be a typo – it’s supposed to...
by Marc Mawhinney | Jun 13, 2016 | Blog
I was out with a photographer on Saturday, smiling over 300 times for pictures for my new website that’s coming soon. Near the end, as my face was getting sore from all that smiling (hey, it’s hard work!), I checked my email between shots. And I got...
by Marc Mawhinney | Jun 12, 2016 | Blog
When it comes to superhero movies, Marvel is kicking DC’s butt. Although my favourite superhero is Superman, and my little guy loves Batman (both are from DC Comics), I have to admit that I enjoy the Marvel movies … they’re just better than...
by Marc Mawhinney | Jun 11, 2016 | Blog
One of the best copywriters that ever lived, Gary Halbert, talked about the importance of learning what your market is hungry for, and then “feeding a starving crowd.” I’m such a fan of gathering feedback, and using online surveys, that I teach it in...