by Marc Mawhinney | Aug 27, 2017 | Blog
I’m reading an excellent book now called Confessions of an Advertising Man by David Ogilvy. (Ogilvy is rumoured to be the inspiration for Don Draper and the show Mad Men) It was written back in 1963, and although the book is aimed towards people in the...
by Marc Mawhinney | Aug 26, 2017 | Blog
It’s a common myth that coaches spend most of their time coaching. New ones think they’ll be spending 80% of their time coaching, and the remaining 20% of their time doing other stuff like finding clients, sending invoices, and filling out a bit of...
by Marc Mawhinney | Aug 25, 2017 | Blog
When it comes to the coaches who hire me, I track everything. I track how large their followings are … I track how often they’re posting to the platforms where their clients are … I track what kind of response and engagement they’re getting...
by Marc Mawhinney | Aug 24, 2017 | Blog
If you don’t have criteria for who you will and won’t work with, you’ll go through a lot of stress and frustration that you could have avoided. In Book Yourself Solid, Michael Port talks about having a Red Velvet Rope Policy. You treat your coaching...
by Marc Mawhinney | Aug 23, 2017 | Blog
If you’re feeling overwhelmed, remember that old saying: “The best way to eat an elephant is one bite at a time”! This applies to anything you’re doing for your coaching business. Break it into bite-sized chunks to avoid that feeling of...
